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From the Mu Us Desert-Control Miracle to Green Manufacturing: Sunrise New Materials Practises Synergistic Industrial and Ecological Development
Release time：
2026-09-21
The Mu Us Sandy Land has achieved “green advancing while sand retreats”, becoming a national benchmark for ecological governance. This transformation vividly confirms the profound meaning of the principle that “lucid waters and lush mountains are invaluable assets”. Over the years, supported by the intensified implementation of the Three-North Shelterbelt Programme, the region has adopted a dual-driven approach combining technological and industrial desert control. Ecological protection there no longer stops at tree planting and sand control alone; local enterprises are also required to step up and take responsibility, integrating green development into the entire process of production and operations.
Keeping pace with the green development drive across China’s northern frontier, Inner Mongolia Sunrise New Material Co., Ltd. (Sunrise New Materials), a new materials company rooted in Inner Mongolia, has closely benchmarked itself against the Mu Us model of “ecology empowering industry and industry giving back to ecology”. Leveraging Inner Mongolia’s position as a highland of wind and solar resources, and drawing on the region’s green electricity advantages, the company has embedded low-carbon principles throughout the development of its entire new materials industrial chain, forging a sustainable development path characterised by green manufacturing and circular efficiency gains.
Abundant wind and solar resources constitute a core endowment for Inner Mongolia’s gre0en, low-carbon development and serve as a major advantage for the transformation of local enterprises. Sunrise New Materials fully leverages local clean energy, deeply integrating green wind and solar power into its core production processes for metal powder slurries. By transforming regional resource advantages into industrial growth momentum, the company not only empowers its own low-carbon production but also facilitates the realization of regional "Dual Carbon" goals.
The company is deeply committed to green innovation across its entire operational chain, solidifying its low-carbon foundation through robust measures. Sunrise New Materials continues to implement green technological upgrades across its production operations, delivering notable outcomes:
The on-site photovoltaic project generates 1.28 million kWh of electricity annually, replacing traditional energy sources with clean power;
An innovative direct-supply process for molten aluminium replaces the traditional aluminium ingot melting method, slashing production energy consumption by 66%;
The company has been designated a "National Green Factory" in recognition of its comprehensive green production system.
Meanwhile, Sunrise New Materials closely follows the upgrading trend of downstream industries toward water-based coatings (“solvent-to-water” transition). The company has independently developed environmentally friendly water-based aluminium pigments that reduce the consumption of metal raw materials while maintaining high product performance. By integrating carbon reduction principles at the source, Sunrise has successfully transformed its manufacturing model from traditional production to green and intelligent manufacturing.
In terms of resource recycling, Sunrise New Materials has drawn inspiration from the Maowusu Desert’s approach of “turning waste into value and creating value through recycling,” and has established a comprehensive closed-loop resource utilization system. The company continuously improves the overall utilization efficiency of materials and water resources while strictly controlling the environmental impact of its production activities. By adhering to ecological protection boundaries and integrating pollution reduction and carbon reduction into every stage of the production process, Sunrise applies the concept of “turning sand into gold” to the industrial sector, achieving a win-win outcome between improved production quality and ecological conservation.
Beyond green production, Sunrise New Materials actively fulfills its local social responsibilities by continuously improving its environmental management system and investing in the research and development of green technologies. Leveraging the advanced new materials industry, the company contributes to the upgrading of local industrial chains, creates employment opportunities, and promotes the coordinated development of economic, ecological, and social benefits. The harmonious coexistence of ecology and industry is a defining feature of Inner Mongolia’s high-quality development.
Looking ahead, Sunrise New Materials will continue to pursue green development, unlock the value of wind and solar-based green electricity, and advance green manufacturing, resource recycling, and low-carbon innovation. Through concrete actions, the company will contribute to safeguarding the ecological security barrier of northern China and strive to become a benchmark for coordinated and sustainable industrial ecosystem development in the new materials sector.
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