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Advancing Metallic Pigment Technology | Sunrise New Materials at the 2025 National Conference on the Full Industry Chain for Vehicles and Auto Parts
Release time：
2025-09-22
To foster collaborative innovation across the full industry chain and address key development challenges, the 2025 National Conference on the Full Industry Chain for Vehicles and Auto Parts was held at Shuiboyuan Hotel in Hangzhou, Zhejiang Province, on September 22, 2025.
01Painting the Future: Advancing Metallic Pigment Technology
The conference brought together participants from across the full industry chain, including vehicle manufacturers, auto parts suppliers, coatings producers and research institutions. Industry experts, academics and business leaders from China and abroad discussed key topics such as development trends, technological innovation and quality improvement in the automotive coatings sector.
The automotive industry is currently going through a period of painful transition. Pressures from the upstream raw-material market continue to be passed downstream, with the coating process facing particularly severe challenges. Sunrise New Materials was invited to attend the conference and gave a presentation titled "Technological Innovation in Metallic Aluminum Pigments for Automotive Coatings."
Sunrise New Materials giving the presentation
02 A Booth Full of Highlights: A Diverse Product Range Demonstrates Solid Capabilities
At the conference, Sunrise presented a full product portfolio, including aluminum pigments for automotive coatings, leafing aluminum flake powder, colored aluminum pigments, carbon black, optically variable pigments, electroplated-effect iridescent aluminum pigments, resin-coated aluminum pigments and aluminum pigments for plastics. The comprehensive, diversified and application-specific product range drew strong interest from numerous companies across the automotive value chain.
The conference focused on the full automotive industry chain and established a platform for real-time engagement between the demand and supply sides, breaking down information barriers. Through experience sharing among leading companies, the exchange of expert insights and in-depth matchmaking between upstream and downstream partners, it provided companies with approaches to technological innovation and pathways for industrial upgrading, helping to address industry challenges such as cut-throat price competition and environmental compliance pressures.
Going forward, Sunrise will continue to strengthen its R&D and innovation efforts and contribute to the sustainable and healthy development of the industry.
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